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Jose Borghi: One of the Most Powerful Advertisers in Brazil

Mullen Lowe Agency Founder, Jose Borghi, was voted one of the most skilled and influential people in Brazil. He is also considered as the most powerful advertisers in the Brazilian industry of Advertisement. He has created numerous high-profile advertisements and campaigns such as the Mammals Parmalat which featured children dressed as animals. In the announcement, the children starved and sang like animals. They also sang jungle jingles using Zeze and Luciano. This was one of the best adverts of all times. It is remembered to this day.

Borghi’s success began when he attended a ceremony in an advertisement industry in Brazil. While he was in his third year in high school, he hadn’t known his career. For a long time, he struggled to discover his heart. His sister played a major role in his discovery. She invited him to an open testimonial arranged by the local advertisement company. This was the only company that gave Mullen Lowe Agency the competition it deserved to become the world-best advertisement firm. Before the concert ended, Jose had already discovered his heart. He worked hard to become what he saw. This was a prediction of his future.

Jose Borghi was born in Presidente Prudente. He is the youngest child in his family. Jose graduated from the University of Fundacao with a bachelor’s degree in Advertisement and Campaigns. In 1989, Borghi landed his first job as an advertiser and campaigner. He worked hard to become the best employee in the company. For this reason, he rose in ranks before moving out to another company. Before founding his company, Jose worked in leading agencies including DM9, FCB, and Leo Talent Burnett. Jose teamed up resources and ideas with Erh Ray to establish BorghErh Advertisement Agency. For the most of his life, he has lived to know that success begins with you. During his founding time, there was now willing financial institutions ready to fund his idea.

When Jose divided the presidency with Erh Ray in 2016, the company started increasing in success. For this reason, they have consistently worked hard to realize their dreams. The company offers creation services, media planning, and campaign development strategies. Moreover, the agency has grown and gained trust international and domestic organizations on interpublic.com. The company recently merged with Mullen Group and Lowe & Partners. For this reason, the resulting body is called Mullen Lowe. While Andre Gomes became the president of the company, Jose was named CEO.