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Goettl’s Acquisition of Walton’s

Goettl Air Conditioning is a family owned company which was founded in 1939 by the Goettl brothers, Adam and Gust. They came up with the first ever refrigerated AC unit and evaporative cooler in Phoenix to ease housing conditions in the desert area. Goettl offers installation, replacement, maintenance, and repair of air conditioning, indoor air quality, and heating. The company offers installation on heat pumps, thermostats and their other add-ons, central air conditioners and ductless mini-splits. These HVAC services are available to both households and commercial places. The company offers HVAC technical expertise by continuously training its technicians and ensuring that they are Sadie Certified. Goettl is also always up-to-date with the latest technological advancements to ensure that it offers the best products to its customers.

Early 2015, Goettl began the process of acquiring a southern California HVAC company dubbed Walton’s. At first, Todd Longbrake, the owner of Walton’s was not convinced to take up the idea but the good reputation of Goettl’s owner, Ken Goodrich and the company at large; he was impressed to partner with them. This acquisition concluded in mid-2015 and helped the two companies grow tremendously. Goodrich was hesitant to make the announcement on acquisition because of marketing complications and operational issues that surrounded Walton’s at the time. However, after putting things in order Goettl Air Conditioning made an announcement on the acquisition of Walton’s Heating and Air in June 2017.

Goettl’s goal is to be a top national brand in HVAC industry. Previously Goettl was present in Tucson, Las Vegas and Phoenix. Acquisition of Walton’s Heating and Air enabled Goettl to expand its presence into California. Goettl plans to tap the northern California market and later the Texas market by 2018. This merging has also benefit Walton’s to expand into other regions such as Las Vegas which it couldn’t have managed on its own. Although Walton’s had been stagnant for a while, it still offered a platform for growth, something Goodrich noticed at the time he decided to partner with Todd. Currently, Goettl comprises of three hundred and six employees and projects to bring about 200 more employees on board especially in their Phoenix and Tucson branches.

Longbrake became a leader within the entire organization, and the two company’s cultures have blended in well because they have a matching family background. Goettl’s values and culture of innovation, reliability, honesty, attention to details and quality were also similar to those of Walton’s.