Back in the day, when the bottled water industry was just starting out, people were quick to laugh at the idea that someone would think that people would buy water that is running free in their taps and sinks. So many people made jokes about the idea comparing it to selling sunshine or air that came free for everyone to use. Little did they know that this industry would rise to become a hundred billion dollar industry. However, this rise did not come easy, companies had to come up with ways to entice their consumers, and they had to come up with a unique factor that would make their products different from running water. So companies began adding vitamins and tangling ingredients to their products. Currently, there are several; brands of bottled water in the industry, each claiming to be unique in their own way. One such brand that is capturing the attention of many by virtue of the vastness of the uniqueness of their brand is Waiakea Water.
What makes Waiakea Water different from the other brands of Bottled Water?
Waiakea Water is produced by a filtering company that is based in Hawaii. When people think of Hawaii, they think of the aesthetic beauty and the rich culture of the place. In order to tap into the people’s passion and admiration of the culture of Hawaii, the company named their brand Waiakea which is native for Broad Waters. However, this is by far not the most unique feature of this brand. What makes Waiakea Water stand out is the fact that it is actually Waiakea Hawaiian Volcanic Water. What this means is that the water has some volcanic elements. The company that filters the water actually does their filtration process by first running the water a fourteen thousand feet volcanic rock that is actually porous and found in the Mauna Lao Volcano located in Hawaii. No other brand can boast of selling actual volcanic water.
Another unique feature about the brand is the fact that the company actually uses degradable plastic for its packaging. This makes then the first water bottling company to employ the use of such material.