Whitney Wolfe Herd is something of a rarity in the science, technology, engineering and mathematics field. She is also an anomaly when it comes to the world of corporate executives. Unlike all of her male colleagues, she is female. Crunchbase, a database maintained by TechCrunch lists her as the chief executive officer of Bumble.
Bumble is one of the many mobile apps that allows people to connect with romantic partners or find new friends. Wolfe formed her company to be a social network, but she wanted it to be a social network that makes a difference. While the app is operated by a for-profit company, it helps people connect people who have a passion for promoting equality, kindness, empowerment and accountability.
Despite the company being its own social network, Whitney Wolfe makes sure her company is represented on other social media sites. Users can follow the Bumble account on Twitter, LinkedIn and Facebook. Crunchbase does not indicate that the company has an Instagram account. Bumble started out as a dating app before expanding to its current format.
Wolfe started her career by studying at Southern Methodist University. While studying at SMU she earned a bachelor of arts in International Relations. Wolfe has other goals besides promoting her social media site. She wants to create workplaces where women can thrive. USA Today interviewed her in April 2018. The interview lays out how she built her workplace to be a site that is welcoming to people from diverse groups.
CEO Wolfe’s app has brought her to the attention of the tech world. Although she acknowledges she started in the right place to begin her career, she also acknowledges the role hard work played into getting where she know finds herself. The journey continues for Wolfe, and she looks forward to seeing where it goes.