Doe Deere has always had a very particular understanding of what make up represents. She believes it is not simply about beauty, but also about artistic self-expression. Born in Russia and raised in New York City, the founder of Lime Crime Cosmetics has had a one-of-a-kind relationship with aesthetics and beauty products throughout her life. This unique vision translates itself to her colorful, bold and vibrant line of cosmetics.
To Doe Deere, experimenting make up initially came about as a true necessity. At the time, she was a fashion school dropout in New York City, trying to put together her first clothing line. She desperately needed make up that would go well with her over-the-top, brightly colored design style, but it was hard to come by. The result was Lime Crime, a highly successful internet-based enterprise that’s defined by its originality and devil-may-care attitude towards fashion.
Like a lot of important companies these days, Lime Crime began as a fairly modest, DIY-styled online business with an e-bay account. Today, with Doe still at the helm as its CEO, the business has expanded enormously, having released various successful make up lines and collections that have garnered a cult following among teens and young adults all over the world. A true inspiration for women entrepreneurs everywhere, Doe Deere found a way to bring to life her dream of a more varied and colorful fashion landscape.
In order to be successful, Deere had to translate her vision to specific products that women her age would actually wear. Convinced that the “all natural” trends were not representative of what a lot of young women wanted, she took the risk of creating a completely different style of make up. The result is a growing set of bold make up lines that provide an alternative way of self-expression for young women who have something unique yo say.
When asked what her secret is to be a successful entrepreneur, Doe always replies that, for her, it has been all about trusting her gut. Even though she has committed mistakes along the way, intuition has helped her materialize her dreams, turning them into a huge franchise that inspires other people. With her husband Mark by her side, and the devoted help of her trusted employees, she is the leader of a company that has made a name for itself by uplifting and empowering people all over the world.
Follow her @doedeere
Learn more: https://websta.me/n/doedeere