Luiz Carlos Trabuco, the CEO of Bradesco, is a revered professional in the Brazil’s financial industry. A look at Luiz Carlos Trabuco’s career evokes admiration, respect, and envy in equal measure. Ordinary Brazilians respect him, corporate executives and even the president adore him. In 2015, President Dilma Rousseff wished to have Luiz Carlos Trabuco in charge of the Ministry of Finance, but he declined the offer. Bradesco is in Luiz Carlos Trabuco’s DNA. People who know him say that he is satisfied to serve the society in his current capacity. If anything, he would rather ascend to the position of chairmanship of Bradesco than leave the company. Luiz Carlos Trabuco is a loyal executive who has devoted his time, energy, and expertise to helping Bradesco realize its objectives. He has been with the company for close to 48 years now.
In 2015, six years after he assumed his current position, Luiz Carlos Trabuco was the talk of the town and for all the right reasons. He had announced that Bradesco would spend $5.2 billion in purchasing the Brazilian branch of HSBC; a move that sent chills down the spines of the executives at Itaú Unibanco (the largest private bank in Brazil). For many years, Bradesco was considered the largest private bank in the country. However, Itaú Unibanco ran with the title in 2009 when Banco Itaú and Unibanco merged. At the time, Luiz Carlos Trabuco indicated that he was far from interested to compete for market leadership with Itaú Unibanco. He was preoccupied with laying down structures that would make Bradesco the number one bank regarding service quality to clients.
If the deal between Bradesco and HSBC Brazil proceeded without any hindrances, Bradesco would emerge the market leader in the number of branches it has in Brazil, number of account holders, and total investment funds. However, it would be close to its competitor Itaú Unibanco regarding assets, deposits from account holders, and loans granted to borrowers. Also, the successful execution of the deal would mean that Bradesco had achieved in one transaction would it would have taken the company six years of organic growth. The deal between HSBC and Bradesco came to be regarded as the most significant transaction in Brazil in 2015.
Because of overseeing the largest transaction in Brazil, Luiz Carlos Trabuco was chosen by Isto É Dinheiro Magazine as the 2015’s “Entrepreneur of the Year,” in the finance category. However, he is not s newcomer to such recognition. In fact, since he began working for Bradesco in 1969, he has been recognized not only by Brazilin brands but also Forbes. Just last year, Luiz Carlos Trabuco was honored by Forbes Magazine as one of the “Best CEOs in Brazil.” In 2009, when he was a newly elected CEO, he was named among “100 Most Influential Brazilians,” and he was bestowed with the title of “Meritorious Citizen of Marília,” and he also received the Don Quixote Trophy. Other titles that Luiz Carlos Trabuco has received include “Insurance Personal of the Year,” “Business Personality of Insurance,” and “Sectoral Business Leader.”
While he is the CEO and Vice Chairman of the second largest bank in Brazil, Luiz Carlos Trabuco holds other roles in different organizations. For example, he is the president of the Council of Representatives and a member of the Executive Board of the National Confederation of Financial Institutions. Also, he is the Chairman of the Board of Directors of Elo Participações SA. He is a member of the boards of Board of Directors of FEBRABAN and Strategic Committee of Vale SA. Luiz Carlos Trabuco’s notable former positions include his role as the president of Bradesco Seguros among other positions.https://pt.wikipedia.org/wiki/Luiz_Carlos_Trabuco_Cappi