As reported in PR Newswire, Lime Crime, a famous, innovative makeup company, recently hit the impressive mark of reaching a total of 2 million followers on Instagram. Given that the cosmetics company has only been up and running for a few years, this is quite a feat. Lime Crime sets itself apart from its competitors in the beauty industry by always marching to the beat of its own drum. Under the leadership of its founder, Doe Deere, Lime Crime has been producing totally innovative shades of makeup that have been flying of the shelves. Its customers remain incredibly loyal because Lime Crime does not disappoint in constantly upgrading its product line and listening to its followers about what they are looking for in their next makeup purchase. Instead of only promoting its current products to customers, Lime Crime truly listens and engages with its followers to see how the makeup company can best serve their needs. This truly makes Lime Crime a horse of a different color in the beauty industry right now.
If you are wondering what makes Lime Crime so unique in the beauty industry, the answer is that Deere is a true innovator herself. She started out as an entrepreneur by designing and selling her own clothing line more than a decade ago. She had great success selling her trendy clothing items online even in her first few years of operating. The idea for Lime Crime popped up when Deere was trying to match up creative makeup with her bold clothing choices. She came up short because the traditional beauty industry was not making fun, bright options for shades of makeup at that time. Instead of helping women branch out and express their personal style, Deere felt as if the beauty industry was encouraging them to cover up flaws or mask certain imperfections. Deere did not support the type of message that the traditional cosmetic options conveyed to women.
As a true innovator, Deere started designing and making her own cosmetic products that matched her sense of style. She had such a talent for it, that she was able to start her own company and share her gift with millions of other women around the world. Because Deere is so passionate about fashion and beauty, she said that getting things off the ground happened very quickly. While she worked very hard to start her cosmetics company, Deere says that she enjoyed the process very much and is extremely proud of the ultimate results. She says she will continue creating in the beauty industry because her passion for cosmetics remains strong. She is also passionate about encouraging other women to follow their dreams and believe in their abilities.