The world of cosmetics is often seen as one of the most difficult to navigate with a constantly evolving group of companies looking to find the best possible way of Bringing together the people of the world with their products. In 2009, Lime Crime CEO and founder Doe Deere released her first cruelty free lipstick line to the public and saw an almost instant level of success that has continued ever since; the success Deere has achieved as an Online marketing specialist and entrepreneur has now seen her rewarded with a spot on the prestigious “Top Inspiring Female Entrepreneurs List” published annually by Self Made magazine.
Doe Deere has attempted to create a company in her own likeness as she seeks to create a new era in the cosmetics industry that reflects her own interests and individual look she now hands on to all genders hoping to look their best. Doe Deere remains the focus of the majority of marketing produced by Lime Crime as she has developed an Online persona reflecting her interests in the mythical and classic fairy tales that denote her own individual personality and nature.
Doe Deere uses the Lime Crime brand to create a stunning range of products that she has developed in a cruelty free environment, but that position the brand on the cutting edge of fashion and design. Doe Deere herself has explained in various fashion articles why she believes the traditional rules of fashion should be thrown out, and replaced with a sense of individuality that explains just why Lime Crime has become so influential in such a short space of time. Deere has created a mythical image as the Queen of the Unicorns she uses to inspire others to become as successful as she, including the decision of the Lime Crime founder to create a series of video tutorials designed to show how individuals can create their own makeup and show their own artistry.