FreedomPop has established it reputation as a mobile virtual network operator that offers SIM Cards with free mobile service plans. Recently the company announced the next step in reaching its goals will be allowing access to WhatsApp. The messaging app will be free to use, regardless of the user’s data allowance. Initially this service will only be available in Spain, where the company is launching during the next few months.
FreedomPop has built its company around offering free talk time, text messages, and data to attract people who need more than the basic bundled allowance. Founded in California, FreedomPop has operated largely in America, but has spread to the United Kingdom and has now reached its third market in Spain.
WhatsApp has over a billion users, however the app was the target of controversy when India expressed opposition to free access to WhatsApp, citing net neutrality. The European Union said that it would allow national regulators to decide on the issue.
WhatsApp has been seeking partnerships with mobile operators for a while, however its unknown in the European markets. FreedomPop wants to make clear that they have not partnered with Facebook or WhatsApp. FreedomPop CEO Stephen Stokols points out that FreedomPop found a way to naturally use WhatsApp without having Facebook promote it.
FreedomPop’s sales pitch is based around the fact that they can offer customers a package of free minutes, data, and texts, hoping to convince people to become paying customers. However, with the launch of the free WhatsApp, some people are interested to see if FreedomPop’s strategy will change.
FreedomPop offers its services in 31 different countries. They are putting more emphasis on expanding globally. FreedomPop is looking at collaborating with existing mobile carriers or using unique models to enter new markets.
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