Bernardo Chua: Using Business to Empower Others
Bernardo Chua is one of the big names in the marketing and entrepreneurship sector. He is not only a business mogul, but he also a respected philanthropist. Chua is of Chinese descent, and he grew up in the Philippines. From a young age, he knew he wanted to be a businessman. His vision was not distorted, as he grew up to live his dream.
Chua is the co-founder of Gano Excel Philippines. He is also the founder of Organo Gold, which is also a popular brand in the beverage sector. Both companies have been associated with Ganoderma, a herb which Chua discovered when he was growing up in Asia. The herb has beneficial components, which he has introduced into his Gano Excel as well as Organo Gold products. Read more about Bernardo Chua on Caja Mediterraneo
Chua’s Business Model
One of the things which Bernardo Chua is known for is his unique business models. When he started his own company, Organo Gold, back in 2008, Bernardo Chua decided to adopt a multi-level marketing technique for the business. Using this model, Chua has numerous Organo Gold distributors across the globe.
Chua also decided to introduce a rewards system for his loyal Organo Gold buyers in various countries across the world. The system allows customers to get discounts on selected Organo Gold teas and coffee. Some of his loyal customers have ended up becoming Organo Gold sales agents in their own countries.
With this business model, Chua has managed to create jobs for many people. He has also targeted the youth, who happen to make more impact in their communities. Apart from his multi-level business model, Chua has also collaborated with communities to support development projects at the grass-root level.
The OG Cares Foundation
Some of Chua’s charitable projects are run by the OG Cares Foundation. The Foundation supports and works with various NGOs to run initiatives in various communities. His focus on empowering the youth is one of the things that mostly appeal to his fans. Bernardo Chua also endeavors to be part of the Foundation’s projects. View: https://ca.linkedin.com/in/bernardo-chua-b96b54aa