Lime Crime Founder Doe Deere Describes Her View On Fashion Rules
Mrs. Deere is a fashionista. She had created her own line of cosmetics and eventually stared her own cosmetics company called Lime Crime. Her inspiration for the name Lime Crime came from the fact that her makeup was so bright that it might as well be a crime to wear them. Doe Deere can be thought of as both a rebel and innovator in the fashion, makeup and cosmetics industry.
Doe Deere had done some modeling, and even worked in an office selling insurance. Her passion was makeup and fashion however. She started experimenting with makeups and to her surprise noticed that brightly colored makeup and cosmetics were almost non-existent and hard to obtain. This is what led her to start Lime Crime, and her love of bright colors with glitter and shine has quickly caught on with millions of women around the world. Mrs. Deere also got around the barrier of not being able to operate her own brick and mortar store, by offering actual photos of makeup and lipstick on models, which was a new idea at the time she launched her cosmetic products. Doe Deere in a way changed the makeup and fashion industry. What was once taboo or unpopular has become a hit and even big companies have caught on and are now on the bandwagon.
As a rebel and innovator in the fashion and cosmetics world Doe Deere believes that fashion rules should not be set in stone. Instead you should be comfortable with expressing yourself, no matter how you dress. Below are some of Doe Deere’s takes on so-called fashion rules in the magazines and how they can be broken without consequence.
There is an unspoken rule that says not to wear bold lipstick when you have a bold or bright eye shadow. Deere’s take on this is to not be afraid and have some fun experimenting. In her own experience, a bold eye shadow and bold lipstick can sometimes have wonderful results and even land you compliments.
Another “fashion rule” that Doe Deere thinks can be safely broken is not to mix too much colors. Deere says if you enjoy a colorful attire or makeup and hair, then go for it and to trust your instinct. The trick to looking wonderful and colorful is to pay attention to color coordination. Big companies like Prada are now mixing up colors and showcasing that colorful can by stylish and beautiful right now.
Another of Doe Deere’s tips is to not be afraid of trying something that can be considered out of your age. Only dressing your age can inhibit the expression of many women. If you want to dress in something a little more stylish or revealing but feel you are too old, be brave and try it on. Fashion is about expressing yourself and feeling good about. You should not feel too old to dress the way you like and feel comfortable with.